A pillar of Chattanooga FC’s organization is to “keep it local.” This is reflected in everything the club does, from the foundational work to the strong community partnerships with the first team. This ethos continues as the club is thrilled to announce that “No Matter What: The Rise of Chattanooga FC” will premiere on WTCI,Chattanooga’s PBS member station. This historic series, told over six installments has found a home with the award winning station synonymous with high quality, local storytelling.

“It’s an honor to air this incredible series on WTCI-PBS,” said Owen Seaton, Chief Marketing Officer, Chattanooga FC. “It was important for us to partner with an organization that shares our values and investment in our community. We couldn’t be more excited to share this story with everyone, and it will be an excellent lead up to the 2021 season.”

The series will premiere in March 2021 and will run over a six week period as a limited series on WTCI. Fans looking to get a head start on next year, take heart: 2021 Annual Passes are on sale now at CFCTix.com.

Delivering locally-produced programs to our community is a true focal point of the WTCI mission” said Bob Culkeen, President and CEO, WTCI. “‘No Matter What: The Rise of Chattanooga Football Club’ produced by Super Chief is a terrific showcase for a story that has its roots right here in Chattanooga. WTCI is a proud broadcast partner for this docuseries.”

“No Matter What: The Rise of Chattanooga FC,” produced by Chattanooga based SuperChief, tells the story of Chattanooga FC’s historic 2020 campaign: from tryouts, planning the first professional season, the aftermath of a pandemic that scattered plans to the wind, and the recovery of the club as they pieced together a fall season and NISA tournament run. The docuseries will give viewers exclusive behind the scenes access to players, coaches, and front office staff to show the community a glimpse of what the 2020 season was like for the club.

The series is expected to be made available on additional platforms later in 2021.


WTCI-PBS began broadcasting on March 4, 1970. WTCI serves Southeast Tennessee, Northeast Alabama, North Georgia and the Western tip of North Carolina as a community licensed public television station and PBS affiliate. The station’s signal is transmitted across a 60-mile radius, and is carried on over 35 cable systems in the four state region, providing quality, trusted local and national programming to over 440,000 households and more than 1 million viewers.

WTCI’s mission is to enrich lives through quality programs and services that educate, engage and inspire a lifetime of learning and exploration.


Worldwide, soccer builds community, shapes culture, develops talent and unites diverse peoples. For over ten years, Chattanooga Football Club has helped the same to happen in Chattanooga, creating true opportunity for all players and a great experience for all fans. The club has become known worldwide for its extremely successful supporter ownership campaign, which yielded over $800,000 raised from 3,254 people from all fifty states and over 30 countries. Chattanooga Football Club is currently a member team of the National Independent Soccer Association (NISA), which has been sanctioned by the USSF as a professional soccer league in the US.


Super Chief is an award winning video production company that provides film support for marketing companies and Ad agencies. They specialize in original content with an emphasis in the non-scripted genre. Since moving to Chattanooga in early 2017, they have been developing several new show concepts, including a new partnership with the Chattanooga Football Club. You can look them up at www.gosuperchief.com