Chattanooga Football Club and hummel apparel today announced that the legendary European athletic apparel company will be the official team provider for 2020 and 2021. The Danish sports company will produce all uniforms and team gear for Chattanooga FC’s first professional season in the National Independent Soccer Association (NISA).
“This is a big win for us and for our fans” said Jeremy Alumbaugh, Managing Director, Chattanooga FC. “The hummel name is synonymous with soccer, and the more we spoke with them, the more we felt that they were the right fit for us as we move to the professional ranks next year. Our players, owners and fans can expect the most robust offering of team equipment we’ve ever seen in our club’s eleven year history.”
Hummel, founded in 1923 and creators of one of the first soccer cleats ever, prides itself on building its brand by doing things differently and with character.
“hummel North America is thrilled to be the technical apparel supplier to Chattanooga Football Club” said Jeff Duback, hummel US Country Manager. “The Chattanooga FC organization has tremendous energy, as well as a fantastic fan base that we look forward to showcasing our products to. We couldn’t ask for a better partner. As a brand serving the US market, we are primarily focused on the soccer ‘team’ market, and this partnership lends itself perfectly with that goal.”
The Danish brand prides itself on supporting local level projects, teams, and sports clubs that have a mind to change the world through sport; “always with the hope to build bridges and help pave the way for a better tomorrow.” This is something that resonated with Chattanooga FC.
“We see this as a true partnership in every sense of the word,” said Paul Rustand, Chattanooga FC Brand Director and board member. “A number of global brands wanted to partner with us, but hummel was the most willing to collaborate with our design team. As everyone knows, our fans expect elegant, innovative kit designs, and the Hummel team is working seamlessly with us to create something beautiful for 2020.”
Fans can order an initial release of Chattanooga FC co-branded hummel gear now at ChattanoogaFC.com and more will be added throughout the year.