Chattanooga Football Club will unveil part of their 2023 uniform a bit earlier than normal, due to the Atlanta United match on Saturday.
This is the third time CFC has woven all 3,300 names of their supporter owners into what’s called an “Owner’s jersey." It is a long-sleeve jersey since the CFC season stretches into colder months now.
The jersey was designed locally by CFC co-founder and board chairman Paul Rustand, who created the original CFC crest.
"While we couldn't offer official ownership in our early years, our community embraced our simple soccer club," said Rustand. "Their willingness to come to matches, to cheer for us and to call us their own is what brought us success."
"Little did we know that when we were finally able to offer that ownership (a decade later) that we would have almost 3,300 people from around the world take part in owning our club. That is truly a global community!"
His design team tried to expand on the idea of a traditional sash and to visually communicate unity in diversity, so they created a sash made of several colors in varying sizes.
Rustand added, "We feel that this design, with the names of all our owners 'woven' into it symbolizes the community that has celebrated our team from the first day."
The front features primary sponsor Volkswagen again this year. The back features the 15th season logo for CFC.
The jerseys will be on sale Saturday at the CFC Store inside Finley Stadium when gates open at 1:30 p.m.
About Chattanooga Football Club
Chattanooga Football Club was founded in 2009. The CFC Men's team competes in the National Independent Soccer Association (NISA), which is in the third division of professional soccer. The CFC Women's team is a summer amateur team that competes in the Women's Premier Soccer League (WPSL). Chattanooga Football Club became the first soccer club to offer true ownership to the fans in 2019 with 3,200+ investors from Chattanooga, all 50 states, and 31 countries. CFC plays all home games in Finley Stadium in Chattanooga.