When Chattanooga Football Club opens its 15th season at Finley Stadium on April 1, fans will enjoy an improved concessions experience thanks to a $30,000 upgrade in the offseason.
Finley Stadium will unveil four new food and beverage concepts for CFC's season opener against Gold Star FC Detroit on Saturday, April 1.
Chattanooga's premier venue for watching pro soccer is getting even better, making it the ideal place for something fun to do in the Scenic City.
“These innovations in our food and beverage program were driven by industry trends we are seeing all over the country, studying our own sales data, and listening and responding to fans through post-event surveys throughout Fall 2022,” said Stadium Corporation Executive Director Brian Wright.
“We brainstormed and battle tested our ideas through a special focus group this winter made up of half-CFC fans and half-UTC fans and can’t wait to unveil the results.”
The $30,000 investment coincides with new operational improvements across the board, such as: going cashless and incorporating draft beer options in all Finley-operated concession stands and new point-of-sale terminals to speed transactions.
“Our fan experience is a critical piece to the culture of our club,” said CFC Interim CEO Davis Grizzard. “Finley Stadium enhancing that experience makes our gamedays more exciting and enjoyable for fans, especially for our season ticket holders.”
“We’ve literally doubled the number of lines you can purchase beer at Finley Stadium. This is a great way we can make the event experience easy on fans, and incorporate our local partners in the stadium,” Wright added.
The flagship concession stand named after Max Finley himself, features always grilled stadium favorites, including all-beef hotdogs at a new reduced price, hamburgers, cheeseburgers, french fries, and a fresh toppings condiment bar.
Sitting along its namesake Reggie White Blvd on the South Concourse, Reggie’s serves former Chattanooga Market favorite Lockhart’s Fire & Smoke pulled pork bar-b-que sandwiches and made-to-order Nachos with fresh toppings, or fully-loaded with bar-b-que.
Two “grab-n-go” style markets have been added behind Section 103 and Section 109 on opposite ends of the south concourse. These convenient markets featuring snacks, Coca-Cola products, and 25 Domestic, local craft beer, canned cocktail, and wine brands. This Market gives fans the ultimate choice and speed of service to get back to the game.
The menu is simple, but the food is hot and quality on another level. Cracker-thin flatbread style pizza from CRUST, German Pretzels with Beer Cheese from Federal Bakery in Hixson, and Stadium Popcorn popped right behind the counter.
Finley Stadium will continue to feature local vendors at CFC games, including Miller’s Lemonade, The Kettlecorn Man, Windy City Eatz in the concourse. Every CFC game in 2023 will have a taco truck under the scoreboard. Local food truck vendors "I Love Tacos" and "Spill the Beans" will be among the regulars that fans can expect this season. Additional bars will be available inside the seating area behind Section 109 as well as at the field level for seating in the Coca Cola Pitchside Experience.
About Chattanooga Football Club
Chattanooga Football Club was founded in 2009. The CFC Men's team competes in the National Independent Soccer Association (NISA), which is in the third division of professional soccer. The CFC Women's team is a summer amateur team that competes in the Women's Premier Soccer League (WPSL). Chattanooga Football Club became the first soccer club to offer true ownership to the fans in 2019 with 3,200+ investors from Chattanooga, all 50 states, and 31 countries. CFC plays all home games in Finley Stadium in Chattanooga.